Change. You Can.
Time has never been quite the same since the international brand Ice-Watch was launched on the market in 2007 by Belgian entrepreneur Jean-Pierre Lutgen. Based on the concept of “Change. You Can”, the Ice-Watch brand is distributed in 110 countries and strives to shake up the watch market by offering affordable prices and quality products. A watch whose colourful fashion-focused concept would lead to an international, intergenerational and intercultural brand that’s ticking along nicely. Since then it has been constantly ticking away, changing and inventing new collections, with complete transparency, as represented by its name: ICE.
ICE watches are available in a range of multiple styles, including minimalist, sporty, urban, colourful, glamorous and romantic; for multiple audiences including men, women, and children. The wide range of Ice-Watch timepieces can adapt to the lifestyle and activities of those who wear them. The ICE watch brand is a widely recognised brand, with 4.5 million Facebook followers, and a number of product placements on the international music scene, by artists including the Back Eyes Peas, Jennifer Lopez and David Guetta to name a few. In addition, ICE Watches are linked to some reputable sports ambassadors including world cycling champion Philippe Gilbert, the swimmer Florent Manadou and the DTM championship driver Marco Wittmann behind the wheel of his Ice-Watch BMW M4.